Social media offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers. A recent Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights. Social media marketing helps to validate your brand and it’s no longer optional. It’s an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication. Once it is understood that social media is a very productive tool in the workplace if monitored effectively, guidelines can be established to obtain optimal productivity. Our “Social Media in the Workplace” Certificate Program will help you to: Learn different ways social media is used and altered, build and maintain a social media policy, establish rules for company social marketing. Keeping your social media secure.