google, google adwords, google marketing

Creating a Google AdWords Campaign Certificate

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This course focuses on the largest machine available: Google AdWords. AdWords is the system that Google uses, to help your customers find you when they search for a keyword or a keyword phrase that you have registered on your Google AdWords account. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

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